Results For "Congress"
89 News Found
2025 World Out of Home Organization Global Congress heads for Mexico City
In OOH News By M4G Bureau - June 28, 2024
WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress
From awareness to action: Mastering brand reach
In OOH News By Vasant Jante - June 11, 2024
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
'Data, tech, creativity power OOH transformation'
In OOH News By Vasant Jante - June 10, 2024
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
‘Robust OOH metrics key to transparency, trust, collaboration’
In OOH News By Vasant Jante - June 10, 2024
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
‘OOH has unique ability to deliver high-impact visuals’
In OOH News By Vasant Jante - June 07, 2024
Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong
‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’
In OOH News By Vasant Jante - June 07, 2024
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
‘OOH growth gathering momentum with DOOH, retail media expansion’
In OOH News By Vasant Jante - June 06, 2024
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
‘Building OOH partnerships with retail media networks’
In OOH News By Vasant Jante - June 06, 2024
Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong
Retail media is revolutionising DOOH advertising
In OOH News By Vasant Jante - June 06, 2024
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
‘AI set to accelerate DOOH growth’
In OOH News By M4G Bureau - June 06, 2024
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.