Results For "Central"
104 News Found
Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram
In OOH News By M4G Bureau - June 27, 2024
The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line
Centralised planning vital for rural marketing strategies
In Viewpoints By - May 22, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
In Digital OOH By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
‘Common currency is central to business growth’
In OOH News By Amrit Mishra - February 06, 2024
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
Central de Outdoor Brazil launches new data and automation platform ECOSS OOH
In OOH Solutions By Rajiv Raghunath - October 19, 2023
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
In Gallery By - September 27, 2023
Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.
Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station
In Digital OOH By M4G Bureau - August 16, 2023
The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.
Sunteck beautifies Naigaon on World Environment Day
In OOH News By M4G Bureau - June 08, 2023
‘Sustainability is central to Sunteck’, maintains the organisation.
Clear Channel Singapore launches into Decentraland Metaverse.
In Digital OOH By Rajiv Raghunath - January 16, 2023
With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.