Results For "Campaign"
1779 News Found
Programmatic DV360-enabled campaign debuts in the Philippines
In Digital OOH By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
‘Vivo’ makes an animated presence at Miami International Airport
In OOH News By M4G Bureau - September 07, 2021
JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.
PETA makes a strong case for adoption of stray animals
In Campaigns By M4G Bureau - September 07, 2021
Partners The Media Ant to run a 6-city campaign.
‘A strong trade body would help the industry wade through troubled waters’
In OOH News By N Jayalakshmi - August 27, 2021
What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
In Research By M4G Bureau - August 25, 2021
The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
In Digital OOH By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
Time to spruce up OOH space in Bengaluru: Specialists
In OOH News By N Jayalakshmi - August 17, 2021
Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.
Going for GOohLD!
In Viewpoints By - August 04, 2021
If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.
Tata Tea celebrates ‘Kadak’ spirit of Mumbai
In OOH News By M4G Bureau - July 29, 2021
Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.
Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
In Digital OOH By M4G Bureau - July 27, 2021
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.