Cities adjoining Mumbai primed for accelerated OOH growth

In OOH News By Bhawana Anand - August 21, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

Lemma partners with EyeTalk Media Ventures as inventory partner

In Digital OOH By M4G Bureau - August 05, 2019

The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE

Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In OOH News By Mohit Manghani - July 29, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

Sony Pictures Networks India builds Community Water Centre in Maharashtra

In OOH News By M4G Bureau - July 25, 2019

The Community Water Centre at Koliwali village, will provide access to clean drinking water to at least 3000 individuals in the village that houses 750 families

Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

In OOH News By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

Mastercard enables virtual live soccer excitement for children in cancer treatment

In Campaigns By M4G Bureau - June 20, 2019

The unique initiative brings together young cancer patients with their Soccer idols using robots during a friendly match between Brazil and Honduras

‘Key to success in OAA 2019 contest’

In Viewpoints By M4G Bureau - June 13, 2019

Jiveshdeep Singh Sandhu, an eminent marketer with cross-industry experience, shares his experience of being on the Jury of Outdoor Advertising Awards (OAA) contest, and what to keep in mind while submitting the entries to the OAA 2019 contest