Paragon CMO Shawn Chandy joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 27, 2024

“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.

Rajeev Raja, Founder & Soundsmith, BrandMusiq to speak on ‘What’s music to brands?’ at OAC 2024

In OOH News By M4G Bureau - May 27, 2024

Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards

Centralised planning vital for rural marketing strategies

In Viewpoints By - May 22, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.

‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign

In Digital OOH By M4G Bureau - May 07, 2024

The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.

Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Kaushik Outdoors launches brand anthem on Gujarat Day

In OOH News By Sakshi Sanghavi - May 06, 2024

The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi