Results For "Audience"
483 News Found
Times OOH expands into mall advertising in Mumbai & Indore
In OOH News By Sakshi Sanghavi - June 04, 2024
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
Polish DOOH major Screen Network integrates screens with Broadsign SSP
In Digital OOH By Rajiv Raghunath - May 07, 2024
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Media owners need to adopt audience metrics to grow business: Praveen Vadhera
In OOH News By Sakshi Sanghavi - April 25, 2024
Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth
Power of idea and creativity is what the OOH industry represents: Ajay Kakar
In OOH News By Sakshi Sanghavi - April 25, 2024
Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - April 10, 2024
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
In OOH News By Rajiv Raghunath - April 03, 2024
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
‘OOH Audience metrics a must for data-driven decision-making’
In OOH News By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
In OOH News By M4G Bureau - March 08, 2024
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players
In OOH Solutions By Rajiv Raghunath - February 28, 2024
BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks