Axe standouts with space campaign

In Campaigns By Bhawana Anand - May 31, 2013

In association with Lintas Initiative Outdoor, the brand creates a larger than life OOH campaign with an aim to inform and attract the audience towards its worldwide on-going contest.

Laqshya launches Research on Outdoor Audience Movement

In OOH News By VJ Media Bureau - May 27, 2013

The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.

TVS leverages an outdoor media campaign in rest of Bengal

In OOH News By Nabamita Chatterjee - May 22, 2013

Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal

Vodafone's ZooZoos, coming soon to a theatre near you!

In OOH News By VJ Media Bureau - May 20, 2013

ZooZoo, the most loved mascot of Vodafone will get closer to the audiences at cinema halls, starting with DT Cinemas at Promenade Mall, Vasant Kunj.

Times OOH & DIAL install largest video wall at T3

In OOH News By Bhawana Anand - May 14, 2013

The Delhi Airport has furnished its digital kitty with this new interactive and largest video wall installed by Times OOH. Capturing premium audience, the wall has sensory technology which moves with the passenger movement.

Zero Degree bags rights for premium mobility hub in Kochi

In OOH News By VJ Media Bureau - May 08, 2013

The OOH company wins rights for three years, where the Mobility Hub offers strategic branding opportunities to address a wide moving audience

KFC spreads its WOW menu outdoors

In Campaigns By Bhawana Anand - May 02, 2013

In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing audience as well as tapping new ones.

Posterscope Group launches Ambient OOH in India

In OOH News By VJ Media Bureau - April 15, 2013

Ambient OOH offers clients reach and depth of experience to ensure that the brand gets to the target audience.

CRY assigns its creative mandate to BBH

In OOH News By VJ Media Bureau - April 10, 2013

BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital space.

Uniads Limited executes bus shelter innovation for KFC

In OOH News By VJ Media Bureau - April 06, 2013

The agency planned a simple yet relevant campaign to grab the attention of the right target audience.