IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

 Samsung Display starts production of 65-inch UHD video wall

In OOH Solutions By M4G Bureau - November 13, 2018

New solution to offer 4-times higher resolution and enables connecting multiple signage displays of UHD quality

Audi gives New Yorkers a good ‘view from the top’

In Campaigns By M4G Bureau - November 09, 2018

The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce

OnePlus unboxes new Guinness World Record

In Campaigns By M4G Bureau - November 05, 2018

559 OnePlus community members came together in Mumbai to unbox and experience the OnePlus 6T simultaneously

dentsu X bags media mandate for Dairy Day Ice-cream

In OOH News By M4G Bureau - October 31, 2018

The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation

Digital interactive kiosks coming up in NDMC areas

In Digital OOH By Bhawana Anand - October 31, 2018

The kiosks, developed by Enhance Tech Labs, will have an interactive public information display on one side, and advertising display on the other

Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

In OOH News By M4G Bureau - October 30, 2018

The agency will work as strategic and creative partner for fashion brands from the group

ExxonMobil showcases its 150-year brand journey

In Gallery By Bhawana Anand - October 27, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area