foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign

In Digital OOH By M4G Bureau - February 09, 2023

foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG

Brands leverage gate branding at the Magh Mela in Prayagraj

In Campaigns By Nisha Yadav - January 16, 2023

State Bank of India, Shree Shree Tattva, Lux Cozi, Prism Cement, JK Super Cement, and Union Bank of India are among the companies that have taken advantage of this opportunity to connect with a large and diverse audience.

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

In OOH News By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run

Gucci Flora wafts through the air at LAX

In Digital OOH By M4G Bureau - November 04, 2022

Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

In OOH News By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’

In OOH News By - August 24, 2021

Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.

Haldiram’s integrated campaign spreads Holi fervour

In Campaigns By M4G Bureau - April 07, 2021

The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.

Seagram's Royal Stag Launches a New Campaign With Global Icons

In OOH News By M4G Bureau - December 15, 2020

The new campaign would be amplified via a 360 media plan

Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage