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1859 News Found
Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
In OOH News By M4G Bureau - January 05, 2022
The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces
Delhi Govt greenlights plan for 600 LED screens at key locations in capital city
In Digital OOH By M4G Bureau - January 03, 2022
The screens will be managed from a command and control centre
‘OOH is the best way to connect with local audience’
In Viewpoints By N Jayalakshmi - December 27, 2021
ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
“OOH has a higher sticky factor compared to other mediums”
In Viewpoints By N Jayalakshmi - December 23, 2021
Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…
The story behind Times Square NYE Countdown
In Digital OOH By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
Talon in tie-up with Stagwell for global presence in data-driven OOH advertising
In Digital OOH By M4G Bureau - December 20, 2021
Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”
Laqshya Media executes global exhibition project in Houston
In Campaigns By M4G Bureau - December 16, 2021
The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World Petroleum Congress which was held in Houston, Texas, USA from 5th to 9th December.
Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022
In OOH News By M4G Bureau - December 07, 2021
Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.
Adidas inspires young athletes in this art-inspired campaign
In Campaigns By M4G Bureau - December 06, 2021
The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.
Commuting for a good cause
In OOH News By M4G Bureau - December 03, 2021
As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)