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ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
‘Advertising in healthcare setting delivers superior persuasiveness’
In Viewpoints By Rajiv Raghunath - January 19, 2022
Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath:
OOH Capital extends global reach with three new partners
In OOH News By Rajiv Raghunath - January 19, 2022
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
In OOH News By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation
In OOH News By M4G Bureau - January 07, 2022
Singtel Media engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV
JCDecaux gets Gold from EcoVadis for environmental & CSR performance
In OOH News By M4G Bureau - January 05, 2022
JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category
Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021
In OOH News By Rajiv Raghunath - December 27, 2021
Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
Khushi Advertising forays into movie marketing with exclusive sponsorship rights for KGF Chapter 2
In OOH News By M4G Bureau - December 21, 2021
We are already seeing a lot of interest from brands, says Vishnu Telang, CEO, Khushi Advertising
Talon in tie-up with Stagwell for global presence in data-driven OOH advertising
In Digital OOH By M4G Bureau - December 20, 2021
Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”
Madison World Chairman Sam Balsara to deliver the keynote at in-person India Talks OOH Conference in Mumbai on Jan 18
In OOH News By M4G Bureau - December 16, 2021
Sam Balsara will address the conference on the theme of ‘The Rise and Rise of OOH’, a session that will set the context for deliberations across all other sessions