Results For "AV"
1665 News Found
BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress
In OOH News By M4G Bureau - May 19, 2018
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
Hotstar Watch’NPlay takes its campaign to next level
In Gallery By M4G Bureau - May 15, 2018
In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature
V-Guard’s life-saver for overworked ACs
In Gallery By Ria Banerjee - May 14, 2018
The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a unique solution
eg. communications ventures into Metro station branding
In OOH News By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
V-Guard offers a life-saver for overworked ACs
In Campaigns By Ria Banerjee - May 14, 2018
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
‘We have a non-traditional approach to OOH’
In Viewpoints By Bhawana Anand - May 12, 2018
Vikas Agarwal, General Manager, OnePlus India says that areas frequented by the brand’s target audience are quite consistent and so the spends will only increase if there are more such locations
Beverage category chilling out on Delhi Streets
In Campaigns By M4G Bureau - May 11, 2018
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Arrow is all for ‘White this summer’
In Gallery By M4G Bureau - May 10, 2018
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
Hotstar pads up for ‘The Largest Player Hunt Ever’
In Gallery By M4G Bureau - May 10, 2018
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns