Amazon Prime Video casts the big picture on OOH canvas

In Campaigns By M4G Bureau - December 12, 2017

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters

In OOH News By M4G Bureau - December 12, 2017

Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Gallery By M4G Bureau - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

OAC 2018 to be held in Mumbai during July 27-28

In OOH News By M4G Bureau - December 11, 2017

The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Campaigns By Bhawana Anand - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

In Research By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

Large format printers in Bengaluru in line of fire as NGT steps up drive against flex

In OOH News By Bhawana Anand - December 09, 2017

The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes

#WhatDrivesYou asks Exide Battery in multi-market OOH campaign

In Campaigns By M4G Bureau - December 08, 2017

The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh, etc. The campaign duties have been handled by Kinetic India

Happy mcgarrybowen launches its Delhi-Gurgaon operations

In OOH News By M4G Bureau - December 08, 2017

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen

OMA to develop Automated Proposal Platform with Red Ant Design

In OOH Solutions By M4G Bureau - December 08, 2017

The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports