MCG stand on metro media largely influenced by revenue sharing demand

In OOH News By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Bullseye Media appoints Shajahan as Director Sales & Partnerships

In OOH News By M4G Bureau - May 10, 2018

Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur

Arrow is all for ‘White this summer’

In Gallery By M4G Bureau - May 10, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

Hotstar pads up for ‘The Largest Player Hunt Ever’

In Gallery By M4G Bureau - May 10, 2018

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

Need to step up search for alternative materials, say Kerala media owners

In OOH News By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

Imagination Delivered adopts greener technology with EFI LED UV printer installation

In OOH Solutions By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign

In OOH News By M4G Bureau - May 10, 2018

Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance

All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

Agra media owners approach Mayor for friendlier norms

In OOH News By Bhawana Anand - May 09, 2018

Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid

‘More the spends on OOH, better the returns’

In Research By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA