Results For "AP"
2131 News Found
‘OOH organisations require deeper understanding of adtech applications’
In Viewpoints By Rajiv Raghunath - December 22, 2022
Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.
Amazon Music belts out high decibel ‘Best of 2022’
In Campaigns By M4G Bureau - December 19, 2022
The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists
Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
In Digital OOH By M4G Bureau - December 16, 2022
Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences
Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets
In OOH News By M4G Bureau - December 15, 2022
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.
Clear Channel Singapore expands pOOH offering with Broadsign SSP
In Digital OOH By M4G Bureau - December 01, 2022
OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023
In OOH News By M4G Bureau - December 01, 2022
South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.
Stellar Ace sets the stage for PLAYfiesta SG 2022 in Singapore
In Campaigns By M4G Bureau - November 30, 2022
The 10-day event features integrated and experiential zones, live performances, among others
Food for thought aplenty with McDonald’s Cheesy Fries
In Campaigns By M4G Bureau - November 30, 2022
The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)
Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia
In OOH News By M4G Bureau - November 28, 2022
The current appointment is part of the company’s Southeast Asia expansion plan
Vistara brings Singapore closer to Pune
In Campaigns By M4G Bureau - November 22, 2022
A direct flight beckons the travel enthusiast to the Lion City