DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Cities adjoining Mumbai primed for accelerated OOH growth

In OOH News By Bhawana Anand - August 21, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

OTT brands go all out at Bengaluru airport

In Campaigns By M4G Bureau - August 21, 2019

KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for promoting their popular shows

Equitas Bank creates brand identity with Neon Technology

In Campaigns By M4G Bureau - August 21, 2019

Chennai-based Podhigai Ads India has executed innovation on neon technology for Equitas Small Finance Bank near Marina Beach

MMR sees OOH growth in emerging conglomerations

In Gallery By M4G Bureau - August 20, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

How a tilt in bus shelters reaped in higher visibility

In OOH News By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

Dentsu Aegis Network restructures its Rural Marketing under Hyperspace

In OOH News By M4G Bureau - August 19, 2019

Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.

Bata makes new footprints with monsoon offers

In Campaigns By Pray Jani - August 19, 2019

Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers

Orienta Cine Advertising celebrates eco-friendly Independence Day

In OOH News By M4G Bureau - August 19, 2019

The OOH company distributed Indian flags made with seed paper and vegetable ink across the country

DIGISOL appoints Krushna Garkhede as Head of Marketing

In OOH News By M4G Bureau - August 19, 2019

He will be responsible to drive marketing efforts to support overall strategic objectives and impel growth by focusing on market opportunities