Sunil Lulla appointed as CEO of BARC India

In OOH News By M4G Bureau - October 22, 2019

The change in leadership take places as Partho Dasgutpa, handling the position decides to move on

DMRC to advise on Rapid Metro operations

In OOH News By Bhawana Anand - October 22, 2019

The consulting will be centred on operational efficiency

Asian Paints Royal Play(s) well with traffic signal with DOOH approach

In Campaigns By Pray Jani - October 21, 2019

Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities

LOCAD’S new ScreenOOH captures DOOH market

In Digital OOH By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

DAN appoints Asha Suvarna as the CFO

In OOH News By M4G Bureau - October 16, 2019

The key alteration will fill in for Anand Bhadkamkar who is now the CEO of DAN, India

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’