Results For "ANA"
1100 News Found
‘Blend creativity, design with strategic planning, data-driven decision-making’
In OOH News By M4G Bureau - June 04, 2024
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.
Mera Hoardings partners with ICC to promote T20 World Cup globally
In OOH News By M4G Bureau - June 03, 2024
The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.
Raise accountability standards for OOH: Experts at Goafest 2024
In OOH News By M4G Bureau - June 03, 2024
The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape
Experiential advertising is the future
In Viewpoints By - May 31, 2024
Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.
Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC
In OOH News By M4G Bureau - May 30, 2024
The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up
Khushi Advertising unveils 3D Anamorphic content for McDonald's India (West & South)
In Digital OOH By Sakshi Sanghavi - May 23, 2024
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Centralised planning vital for rural marketing strategies
In Viewpoints By - May 22, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.
‘Creativity extends beyond just innovations, creativity is a mindset.’
In Viewpoints By Sakshi Sanghavi - May 20, 2024
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times OOH
Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South
In OOH News By Sakshi Sanghavi - May 17, 2024
Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
‘It’s all about creatively managing space’
Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath