Results For "AL"
5983 News Found
Tap emerging opportunities in Tier II & Tier III markets: Lokesh Kumar
In Viewpoints By M4G Bureau - October 14, 2014
In his address"œTapping the Emerging Opportunities in Tier II and Tier III Markets in Karnatakaâ€, Lokesh Kumar R, Director, IKON stresses that it's the OOH industry's responsibility to reduce clutter and increase the brand value for their clients.
Wall Graffiti Media transforms wall advertising
In OOH News By VJ Media Bureau - October 13, 2014
Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
Vodafone launches hunt for perfect face for OOH campaign via Selfie competition
In OOH News By Bhawana Anand - October 13, 2014
The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai
Industry leaders present key recommendations at Karnataka Talks OOH! conference
In OOH News By VJ Media Bureau - October 13, 2014
The recommendations were put forth during the course of a brainstorming open house session at the conference
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
KSRTC passenger traffic is a huge OOH audience: Vishwanath K S
In Viewpoints By M4G Bureau - October 11, 2014
KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath
Outdoor is an ideal media for social communications: Leela Sampangi
In Viewpoints By M4G Bureau - October 11, 2014
Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors
Vodafone showcases winning spirit on OOH
In Campaigns By Bhawana Anand - October 10, 2014
The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge
Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - October 10, 2014
Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation
Create a visual culture in Bangalore: Rashmi Niranjan
In Viewpoints By M4G Bureau - October 10, 2014
Rashmi said that at a cross road junction, instead of having hoardings being put up at all four corners, they can be clubbed at one or two corners and the rest can be kept as green spaces.