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4556 News Found
Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference
In OOH News By M4G Bureau - January 03, 2023
The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.
‘Football Fever’ grips audience attention at Mauritius airport
In Campaigns By M4G Bureau - December 27, 2022
Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.
‘If you get the right people on board, the payback is very quick’
In Viewpoints By Rajiv Raghunath - December 26, 2022
Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project
In Digital OOH By M4G Bureau - December 21, 2022
The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
In Digital OOH By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Amazon Music belts out high decibel ‘Best of 2022’
In Campaigns By M4G Bureau - December 19, 2022
The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists
‘I had a dream for my company to be listed on the stock exchange’
In Viewpoints By Rajiv Raghunath - December 19, 2022
Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media, talks about the OOH company’s business journey toward getting listed on the BSE SME Exchange, in an interview with Rajiv Raghunath. Edited excerpts:
Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising
In OOH News By Rajiv Raghunath - December 14, 2022
Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”
MTV India collaborates with Mooz Graffiti to portray football titans at youth hub in Mumbai
In Campaigns By M4G Bureau - December 14, 2022
The artwork pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.