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4556 News Found
High Court nods to MCGM's hike in license fees for hoardings in Mumbai
In OOH News By Satarupa Chakraborty - February 02, 2016
After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.
NDTV & Dettol promote'Banega Swachh India' in the outdoors
In Campaigns By Satarupa Chakraborty - February 02, 2016
Promoting their yearly show,"Banega Swachh Indiaâ€, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.
LG's new age display solutions for OOH
In OOH News By Satarupa Chakraborty - February 01, 2016
LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other premium display requirements.
KOOVS to invest more on OOH and brand activation
In OOH News By Satarupa Chakraborty - January 25, 2016
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.
JCDecaux wins exclusive advertising rights with Chennai Metro
In OOH News By Satarupa Chakraborty - January 21, 2016
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.
PNB Housing goes outdoor through bird nests and 3D billboards
In Campaigns By Satarupa Chakraborty - January 21, 2016
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.
Active Media launches India's first interactive 3D movie poster
In OOH News By Satarupa Chakraborty - January 19, 2016
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.
Madison Media wins 21 new businesses in 2015
In OOH News By VJ Media Bureau - January 13, 2016
The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.
Madison Media wins media mandate of Policy Boss/Landmark Insurance
In OOH News By Satarupa Chakraborty - January 06, 2016
Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison's Mumbai office.
Kinetic paints Kochi red with Vodafone campaign
In Campaigns By Satarupa Chakraborty - January 06, 2016
Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.