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Amidst a multi-agency pitch, Madison Media won the INR 40-crore consolidated media mandate of Policy Boss/Landmark Insurance that includes OOH too. The account will be handled out of the agency's Mumbai office by Madison Media Sigma. On choosing Madison, Susheel Tejuja, Managing Director, Policy Boss /Landmark Insurance, said, "Madison has helped establish world class brands in India and we are happy to associate and avail their experience in building our brand.â€
Policy Boss/Landmark Insurance Brokers is one of India's leading insurance brokers and deal with all types of insurance ranging from Car, Health, Term, Travel, Home, Office to
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Marine. Since its inception in 2003, Landmark has built a strong footprint in the Indian insurance industry with a full presence in 19 cities, catering to more than 3 Lakh customers and partnering with major insurance service providers. Their nationwide chain of offices, makes buying insurance and registering claims a convenient pleasure. The company is planning to aggressively market its online portal, policyboss.com soon.
Vikram Sakhuja, Group CEO, Madison Media & OOH, said, "We are delighted with this new win and are looking forward to working and building Landmark Insurance's online brand in the highly competitive online insurance space.â€