‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Kannur airport all set for take-off

In OOH News By Rajiv Raghunath - October 11, 2018

The airport, to be commissioned on Dec 9, will have pan-India and international flight connectivity

OOH will give more legs to Vodafone Sakhi campaign

In OOH News By Bhawana Anand - October 11, 2018

The campaign to hit OOH space in next couple of weeks and continue through November and beyond

OYO turns hotel facades into branding formats

In Campaigns By M4G Bureau - October 10, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

Mumbai OOH keenly awaits release of new MCGM ad policy

In OOH News By M4G Bureau - October 10, 2018

Industry sources suggest the policy is likely to be launched within the next 10 days

Festive season renders a new dash of colours to Mumbai OOH

In Gallery By Shradha Mishra - October 09, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

In Digital OOH By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

Govardhan Milk makes a health statement on JCDecaux Citylights network

In Campaigns By M4G Bureau - October 09, 2018

The brand has targeted the residential areas in particular while rolling out the campaign

Arrow Digital inaugurates demo/experience centre in Mumbai

In OOH Solutions By M4G Bureau - October 09, 2018

The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase

Railway orders probe into hoarding structure collapse in Pune

In OOH News By Bhawana Anand - October 08, 2018

The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures