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Ad Policies & Regulations19 hours ago

BBMP submits draft of Advertisement Bylaws 2024 to HC for approval

In keeping with the recent directive by the Karnataka High Court that the proposed BBMP Advertisement Bylaws 2024, shall not be notified without its approval, the BBMP has submitted to the High Court, the draft of the BBMP Advertisement Bylaws 2024, approved by the State Government.
Campaigns2 days ago

‘I Want To Talk’ movie’s OOH campaign with iconic blabberhead installation in Mumbai

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Showcase / Campaigns2 days ago

Nykaa’s Pink Friday Sale campaign sparkles in Delhi and Mumbai
DOOH / OOH Adtech2 days ago

Transforming spaces: Vineet Mahajan’s guide to choosing the perfect LED display
Planning & Buying / Planning Strategies3 days ago

Tata Motors PV concludes its media pitch, retains existing agencies
Talent / People3 days ago

Punit Bhatt joins Honda Cars India Limited as Head of Advertising and Brand Promotions
DOOH / OOH Adtech3 days ago

“DOOH Media buying in India is still based on direct negotiations and personal relationships”
Showcase / Innovative Use5 days ago

Louis Vuitton turns construction site into genius OOH spectacle
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November 2024
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OOH Industry

Contracts & Investments5 days ago

Crayons Advertising wins Outdoor rights for Mahakumbh 2025

Mahakumbh will be attracting more than 400 million devotees and visitors from across the globe.
Company News5 days ago

Infonics Technologies open their second manufacturing and office unit
Company News2 weeks ago

Khushi Advertising unveils D3X: Revolutionizing DOOH with Cutting-Edge Innovation
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Contracts & Investments2 weeks ago

World Rugby partners with Ocean Outdoor UK to bring Women’s Rugby World Cup 2025
Company News3 weeks ago

Idecafe launches its Rurban division- Ideacafe Roots
Associations3 weeks ago

The World Out of Home Organization expands with 14 new global members
More OOH Industry
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Showcase

Campaigns1 week ago

Gladiator 2 transforms Mahim Causeway with immersive OOH spectacle

The campaign is executed by Khushi Advertising
Campaigns1 week ago

Milton ProCook wraps Mumbai’s rails for latest OOH campaign
Campaigns1 week ago

BigBasket’s 10-minute toy delivery for bored kids and busy parents
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Campaigns1 week ago

MagicPin’s witty OOH campaign celebrates Swiggy’s IPO
Campaigns2 weeks ago

Zepto lights up SoBo with festive transit media blitz
Campaigns2 weeks ago

Vijay 69 launches outdoor campaign in Mumbai
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Digital OOH

Digital Network1 week ago

Tiger Party’s successful landmark LED installation in Taiwan

This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party.
Digital Network2 weeks ago

WOW unveils ‘The Gateway’, a convex screen in Inglewood
Digital Display1 month ago

Top creative agencies compete for Ocean’s inaugural Grand Prix Award in DOOH Advertising
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Digital Display1 month ago

Devangi Outdoor Advertising launches twin DOOH billboards at Chembur flyover
Campaigns1 month ago

NIC Ice Cream brings 3D anamorphic campaign to Kolkata’s Durga Puja
Digital Display1 month ago

Ocean Outdoor adds Carnaby screen to its premium London portfolio
More Digital OOH
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Planning & Buying

Planning Strategies6 days ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies3 weeks ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies4 weeks ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies1 month ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
tac advertising club tac advertising club
Planning Strategies2 months ago

The Advertising Club announces the managing committee for the current fiscal of 2024-25

Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
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Brand Insights

Brand Insights6 days ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
Brand Insights2 weeks ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights2 weeks ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive...
Brand Insights3 weeks ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Brand Insights3 weeks ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...
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Metrics

Audience Data & Measurement4 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement4 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement5 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement6 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Audience Data & Measurement6 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
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Markets in Focus

Brands & Markets 5 months ago

Pune OOH wears a busy look about it
Brands & Markets 5 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus7 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets7 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus7 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus7 months ago

‘Growing consumer base, buying power bolster OOH’
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New Trends

Sustainability2 months ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Sustainability2 months ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change
Digital billboard on an overpass displaying the "Campaign for National Parks" Digital billboard on an overpass displaying the "Campaign for National Parks"
Sustainability2 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...
Sustainability2 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
Sustainability3 months ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...
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