DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

LOCAD’S new ScreenOOH captures DOOH market

In Digital OOH By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

Weddingz.in makes OOH messaging stress-free

In Campaigns By Bhawana Anand - October 17, 2019

An online wedding company shares the load of weddings by offering venues all across the country

DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Asian Paints supports ‘Why’ Urban Art Installation

In OOH News By M4G Bureau - October 16, 2019

Designed with 3,00,000 recycled plastic bottles, the installation will be placed on the surface of the lake for a period of one month

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

In Campaigns By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Mahindra Susten’s #CutTheCrap activation promotes greater sustainability

In Campaigns By M4G Bureau - October 16, 2019

An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future

Himalaya to promote ‘Me-Time’ concept with new OOH campaign

In OOH News By M4G Bureau - October 15, 2019

The brand’s new "Ayurveda Clear Skin Soap" campaign brings back childhood memories through its new campaign