Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

In Research By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Large format printer market posts strong growth in Q1 2018: IDC Report

In Research By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

Tata Salt bags two awards at MAA Worldwide Globe Awards

In OOH News By M4G Bureau - May 17, 2018

The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world

Suresh Balakrishna to anchor The Quintessential OOH Quiz contest at OAC 2018

In OOH News By M4G Bureau - May 16, 2018

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest at OAC 2018 which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28

Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018

In OOH News By M4G Bureau - May 15, 2018

Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit

India Today’s breaking news through OOH channel

In Gallery By - May 14, 2018

The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

Global OOH expert Matthew Dearden to address OAC 2018

In OOH News By M4G Bureau - May 14, 2018

An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors