MOMS Outdoor CEO Jayesh Yagnik joins OAC panel on multi-stakeholder initiatives to step up OOH share of ad spends

Jayesh Yagnik, CEO, MOMS Outdoor joins a power-packed panel of eminent speakers on the theme ‘How to get brands to show more love for OOH?’ at the OOH Advertising Convention 2024 being organised in Bengaluru on July 26-27. Jayesh will be sharing his perspectives on the different dimensions of the effort to step up brand spends on OOH, while engaging in the discussion. Some of the aspects that will be focused upon are:

• Are buyers way too pre-occupied with large formats, at the expense of overlooking other OOH formats?

• As consumer markets in non-metro cities grow manifold, are brands and buyers recognising the importance of OOH as a medium to connect with consumers in those markets?

• In the planning and buying process, is there scope for more discussions around creativity and innovation?

Jayesh has over 20 years of domain experience, having started his career in OOH with TDI at a time when TDI was a market leader, controlling all the major airports across the country. He joined MOMS Outdoor in 2003 as Asst. Manager and rose to become the CEO. He took over the running of MOMS nationally in 2016 and since then there has been no looking back. Jayesh has been instrumental in making MOMS one of the most preferred agencies, not only for clients, but also for vendors.

In his long career span, Jayesh has worked with various blue chip clients across all major categories including Godrej, Raymond, OPPO, Bandhan Bank, Asian Paints, TATA Telecom, Marico, Pidilite Industries, and Toyota, among others.