By: Sakshi Sanghavi
Last updated : August 05, 2024 1:55 pm
The awards were bestowed upon the three Indian OOH companies for taking the pioneering steps to go public and get listed on the stock exchanges.
The OOH Advertising Convention (OAC) 2024 was a momentous event in the Indian advertising calendar, bringing together industry leaders, innovators, and visionaries to celebrate and discuss the dynamic changes in the Out-Of-Home (OOH) advertising sector. This year's convention was particularly significant, marking an epochal development as three renowned OOH media firms successfully went public and were listed on domestic stock exchanges. The event provided a platform to acknowledge these achievements, highlight industry trends, and honour the exceptional leadership driving these companies forward.
Signpost was the first Indian OOH company to be listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE), marking a historic milestone for the industry. This achievement underscores Signpost's strong market presence and growth potential, positioning it as a leader in the Indian advertising landscape. At the OAC 2024, Shripad Ashtekar, Co-founder and Director of Signpost India, accepted the Indian OOH Business Achievers Award on behalf of the company. His leadership and vision have been crucial in navigating Signpost through this groundbreaking public listing.
Bright Outdoor Media made its mark as the first Indian OOH firm to go public on the BSE SME Exchange and the NSE SME Exchange, known as Emerge. This listing reflects the company's innovative approach and substantial growth in the OOH sector. At the OAC 2024, Yogesh Lakhani, CMD of Bright Outdoor, received the award, highlighting his instrumental role in the company's success. Under his guidance, Bright Outdoor Media has expanded its reach and influence, becoming a key player in the Indian OOH industry.
Graphisads also achieved a significant milestone by listing on the BSE SME Exchange and the NSE SME Exchange Emerge. This move demonstrates the company's commitment to quality and creative excellence in OOH advertising. Alok Gupta, Director of Graphisads, accepted the award, acknowledging the company's dedication to innovation and strategic growth. Graphisads' public listing is a testament to its strong foundation and future ambitions in the competitive advertising market.
The OOH Advertising Convention 2024 celebrated these three companies' remarkable achievements, marking a new era for the Indian OOH industry. The successful public listings of Signpost, Bright Outdoor Media, and Graphisads not only highlight their individual accomplishments but also reflect the broader growth of the sector. These milestones set a promising precedent for the future, indicating a vibrant and dynamic path ahead for OOH advertising in India. The convention served as a fitting tribute to the visionaries and leaders who are shaping the future of the industry.