By: M4G Bureau
Last updated : July 26, 2024 11:38 am
The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.
The 18th edition of OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, by Padma Shri Awardee and Acclaimed Actor Manoj Joshi, Anil Hirani, Managing Director, Armour Digital OOH, Lekshumanan Annamalai, Co-founder and CEO of Coral Media,; Pawan Bansal, Chairman, IOAA, Tom Goddard, President, WOO; and Vasant Jante, MD,Thoughtshows & Events.
With a distinguished line-up of speakers, comprising business achievers and leaders, OAC 2024 will take a deep dive into the theme ‘Navigating the new frontiers’, throwing the spotlight on the new game-changers of OOH.
Accomplished actor Manoj Joshi will be sharing his thoughts on the theme ‘Breaking the stereotype to emerge a winner’, while narrating facets of his own inspirational journey in the world of cinema and theatre. 27-time World Snooker & Billiards champion Pankaj Advani will be delivering the Valedictory address on the theme ‘Taking a cue from life lessons to scale peak of excellence’.
On a different note, Rajeev Raja, Founder & Soundsmith, BrandMusiq will take the audience into the world of music and how that melds with advertising.
OAC 2024 has five international speakers who are all global leaders in their own right: Tom Goddard, President, World Out of Home Organization; Charles Parry-Okeden, Independent Chair, Outdoor Media Association & MOVE, Australia; Melanie Lindquist, MD, Talon Asia Pacific, Singapore; Dino Burbidge, Innovation Consultant, based in the UK; and Dan Durling, Managing Director, Alight Media, the UK.
Across the two days, some of the most accomplished brand marketers will be speaking on different themes. They are: Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech); Ashish Mishra, CMO, ACKO; Rahul Tandon, Business Head (Commercial & Industrial), BPCL; Ashwath Swaminathan, CMO, Swiggy; Ashish Morone, SVP & Head- Brand Marketing communications, HDFC Bank; Pramod Patil, VP & Head - Media, Kotak Mahindra Group; Anirudha Haldar, Sr VP Marketing, TVS Motors; Ankur Malhotra, Head of Marketing & Omni-Channel Strategy, Bridgestone India; Apurva Sircar, Sr VP & Head - Marketing, Bandhan Bank; and Aishwarya Pratap Singh, Chief Business Officer - Yoga Bar, ITC Foods.
From the OOH industry, the sessions will be addressed by Shekhar Narayanaswami, CEO, Times Innovative Media; Nabendu Bhattacharyya, Founder & CEO, ideacafe; Jayesh Yagnik, CEO, MOMS Outdoor; and Raheel Amjad, CBO, Adani Airport Holdings.
IOAA Chairman Pawan Bansal will speak in a session focused wholly on the apex body’s initiatives for the industry. This year, the Quintessential OOH Quiz will be conducted by celebrated Quiz Master, Adittya Nath Mubayi, Co-founder, Quizcraft Global.
Day 1 of the event will conclude with the IOAA Pinnacle OOH Awards, and Day 2 with the OOH Advertising Awards (OAA 2024), a fitting finale to OAC 2024. All through the sessions, participants will get to engage in contests and have the chance of winning attractive prizes.
Alongside OAC 2024, the OOH Expo will be held showcasing some of the latest OOH solutions. In a first, OAC will also be giving away the Indian OOH Business Achievers Awards to pathbreaking OOH firms.