By: M4G Bureau
Last updated : July 22, 2024 11:07 am
Apurva Sircar will participate in a panel discussion on the theme ‘How to get brands to show more love for OOH?’
Over the years, many brands have used OOH creatively and efficiently to achieve great outcomes. What will it take for more OOH campaigns to become the talking points in brand advertising? What brands and buyers have come to expect from media suppliers, and are media owners are adequately responding to their expectations? Apurva Sircar, Senior Vice President & Head – Marketing, Bandhan Bank will be addressing these questions and more in a panel discussion on the theme How to get brands to show more love for OOH?’ at the OOH Advertising Convention 2024 being organised in Bengaluru on July 26-27.
Apurva Sircar commands over two decades of experience in various industries like consumer durables, FMCG and financial services which include some significant work in the fields of life insurance and banking. Among his various interests and engagements, Apurva is very keenly focused on customer experience and brand-led organisational impact creation. He has been in the driving seat for a few key organisational transformation projects through this career.
Apurva strongly believes in cultivating a happy workplace environment that prioritises empathy while driving cutting-edge performance.