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Brand Insights7 hours ago

The evolution of agencies in the pDOOH Era

Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it mean for specialist agencies and their role? Rohit Chopra, COO, Times OOH, addresses some of these questions and shares his observations.
Digital Display8 hours ago

Pikasso Italia launches the third digital screen of the Milano collection

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OOH Industry / Industry News10 hours ago

Goafest 2025 returns to Goa; to take place from May 21 to 23, 2025
DOOH1 day ago

Xtreme Media transforms bus stop with Nyx OD LED Displays
Brands & Markets1 day ago

Vinkoo Chakraborty on redefining leadership and success as a woman
OOH Industry4 days ago

Khushi Advertising unveils bold brand evolution
Events5 days ago

Third edition of South India Talks OOH coming up in Chennai
Showcase5 days ago

Swiggy Instamart’s witty OOH campaign with brands
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OOH Industry

OOH Industry5 days ago

Fevicol acquires the naming rights to Marol Naka Metro Station

The naming rights have been acquired in a strategic partnership with MOMS and TIML
Industry News2 weeks ago

75Media secures seven-figure NPIF II investment
Insights2 weeks ago

Marketing your OOH media: A check-list for media owners
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Tenders3 weeks ago

Sri Garima Publicity wins DOOH Advertising contract for Ayodhya Cantt and Ayodhya Dham
Tenders4 weeks ago

Sitemax Media LLP secures tender rights from Vadodara Municipal Corporation
Tenders4 weeks ago

Fortbell Gadgets and Leafberry Ads secure exclusive 9-Year Outdoor Media rights in Mohali
More OOH Industry
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DDX Asia 2025

DDX Asia3 weeks ago

DOOHIT engages Outdoor Media leaders at DDX Asia 2025

DOOHIT is a unified platform transforming outdoor advertising with simplicity and innovation
DDX Asia3 weeks ago

Shaping the future of DOOH: These startups unveil new ideas
DDX Asia3 weeks ago

‘Standardisation, trust key to unlocking value from pDOOOH’
DDX Asia3 weeks ago

What’s the key to building impactful DOOH installations?
DDX Asia4 weeks ago

When stories come alive on intelligent screens 
DDX Asia4 weeks ago

EV charging stations as powerful DOOH touchpoints
DDX Asia4 weeks ago

Winners felicitated at DDX Asia Business Awards ceremony
DDX Asia4 weeks ago

Decoding the eco-system that powers every DOOH display
DDX Asia4 weeks ago

‘Let’s humanise technology,’ says Dr Kushal Sanghvi
More DDX Asia 2025

Showcase

Showcase5 days ago

Kotak’s new ‘Hausla Hai Toh Ho Jayega’ campaign

To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
Showcase6 days ago

IKEA announces Delhi-NCR presence through cab transformation
Campaigns2 weeks ago

Mogra Metro Station transformed into a Mighty Mumbai spectacle
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Campaigns2 weeks ago

Eveready lights up Kolkata Airport with ‘Ultima’
Innovative Use2 weeks ago

Behrouz Biryani’s big Biryani reveal
Campaigns2 weeks ago

Britannia presents ‘HEADLINES’ – a subtle OOH campaign
More Showcase
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Digital OOH

DOOH6 days ago

Building a powerhouse DOOH media brand

Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
OOH Adtech1 week ago

Human ingenuity vs. AI efficiency: Making the right call
OOH Adtech1 week ago

DoohClick launches automated screen health reports to ensure smooth campaign delivery
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Digital Network1 week ago

75Media expands UK portfolio with acquisition of Mass Media’s large-format digital roadside estate
OOH Adtech2 weeks ago

Broadsign and Scope3 partner to Advance Carbon Measurement in DOOH advertising
OOH Adtech2 weeks ago

DoohClick expands in South Africa with Innovocean Ad Management partnership
More Digital OOH
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Planning & Buying

Planning Strategies2 months ago

OMD India bags the integrated media mandate of HDFC Life

The agency will be responsible for handling the media strategy for HDFC Life.
Planning Strategies4 months ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies4 months ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies4 months ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies5 months ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
More Planning & Buying

Brand Insights

Brand Insights1 week ago

Leading with strength: Bhoomi Lakhani’s journey as a Woman in OOH

Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...
Brand Insights2 weeks ago

The rise of DOOH for Utkarsh Brands

Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Brand Insights2 weeks ago

Tech-Led Disruption in DOOH: Insights from Amanda Dorenberg

Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic...
Brand Insights2 weeks ago

Sam Balsara, Founder and Chairman, Madison World, on the rise of DOOH

Sam Balsara, Founder and Chairman of Madison world gave his exclusive insights to Media4Growth on where DOOH is heading, why...
Brand Insights3 weeks ago

“DOOH has transformed from being an intern to being the Chief Growth Officer of the OOH industry”

Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out...
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Metrics

Audience Data & Measurement3 months ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement7 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement8 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement9 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement9 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
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Markets in Focus

Brands & Markets 9 months ago

Pune OOH wears a busy look about it
Brands & Markets 9 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus11 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets11 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus11 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus11 months ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability3 weeks ago

Ocean Outdoor escalates support for environmental causes

Each year, Ocean donates 2% of the UK’s reported revenue in screen space to organisations associated with sustainability and the...
Sustainability3 months ago

Status of sustainable printing in the OOH Industry: Challenges and pathways forward

Santosh Nair, Director Kromodyne (KDS), highlights the urgent need for sustainability in the Out-of-Home (OOH) advertising industry.
Sustainability3 months ago

Green Advertising: Insights on Sustainability in Out-of-Home Campaigns

Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home...
Sustainability3 months ago

Sustainability in OOH advertising: challenges and opportunities

Amit Pal, COO of Arvind Advanced Materials, highlights the growing demand for sustainable materials in OOH advertising, particularly fabric-based options...
Sustainability3 months ago

“Stricter regulations needed for sustainable printing”

Naresh Kumar Dasari, Managing Director of MacroMedia Digital Imaging Pvt Ltd, highlights the urgent need for government mandates and increased...
More New Trends
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