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Sustainability9 hours ago

Sustainability in OOH advertising: challenges and opportunities

Amit Pal, COO of Arvind Advanced Materials, highlights the growing demand for sustainable materials in OOH advertising, particularly fabric-based options that are lightweight, easy to transport, and visually appealing. 
Tenders10 hours ago

Sri Garima Publicity secures Ad rights at key railway stations for Kumbh Mela 2025

Latest

Events / DDX Asia10 hours ago

Execution of DOOH campaign: Challenges, solutions and way forward
New Trends / Sustainability1 day ago

“Stricter regulations needed for sustainable printing”
Showcase / Campaigns1 day ago

Hafele launches innovative anamorphic billboard featuring Sachin Tendulkar
New Trends / Sustainability1 day ago

Ecosigns launches revolutionary recyclable material for printing and sustainability
New Trends / Sustainability2 days ago

Sustainability in OOH: Balancing cost, impact, and biodegradability
Showcase / Campaigns2 days ago

Aditya Birla Sun Life Mutual Funds’ customer centric OOH Campaign
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December 2024
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OOH Industry

Insights3 days ago

Inside Bare Bones Collectives’ approach to creative and witty campaigns

After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati...
Tenders1 week ago

Proactive In & Out Advertising secures rights for 865 bus shelters & 10 bus stands in Pune city
Contracts & Investments1 week ago

OOH Industry leaders share their views on the Omnicom-IPG merger
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Insights2 weeks ago

“Personalisation is the key to relevance”
Company News2 weeks ago

Xtreme Media and Gallus Technologies open experience centre in Chandigarh
Industry News3 weeks ago

The future of Indian OOH: Transit media driving the next big wave
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Showcase

Campaigns2 days ago

Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore

This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
Campaigns3 days ago

Tata Capital’s ‘Mitaye Faasle’ OOH campaign
Campaigns1 week ago

Amazon Prime Video delivers a witty OOH blockbuster
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Campaigns1 week ago

Milton launches ProCook range with captivating campaign
Campaigns2 weeks ago

Jeevansathi adds humor to the wedding season with creative billboard campaign
Campaigns2 weeks ago

JBL amplifies emotions at Hyderabad airport with a cutting-edge campaign
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Digital OOH

OOH Adtech4 days ago

Revolutionising campaign management: Praphul Misra on the future of Digital Signage

Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
OOH Adtech1 week ago

“Our strength lies in innovation and scale”
OOH Adtech1 week ago

Navigating the LED display market: Expert tips for quality and efficiency
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Campaigns1 week ago

Coca-Cola presents virtual snow globes in immersive AI DOOH experience
OOH Adtech2 weeks ago

“From P10 to P6, and now to P4, we’ve come a long way”
Digital Display2 weeks ago

Maharashtra’s largest cuboid Anamorphic Screen at Nexus Seawoods
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Planning & Buying

Planning Strategies3 weeks ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies1 month ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies1 month ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies2 months ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies2 months ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
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Brand Insights

Brand Insights1 week ago

‘We’ll definitely have 5 more by next year’: Nishank Joshi on Nexus’ future plans

From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is...
Brand Insights1 month ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
Brand Insights1 month ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights1 month ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to...
Brand Insights1 month ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
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Metrics

Audience Data & Measurement1 week ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement4 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement5 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement6 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement6 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
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Markets in Focus

Brands & Markets 6 months ago

Pune OOH wears a busy look about it
Brands & Markets 6 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus8 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets8 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus8 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus8 months ago

‘Growing consumer base, buying power bolster OOH’
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New Trends

Sustainability3 days ago

Paving the path to sustainability in Indian OOH: Challenges and solutions

Pramod Bhandula, Executive Chairman, JCDecaux India highlights the urgent need for the Indian OOH industry to embrace sustainable practices, tackle...
Urban Planning4 days ago

This is more than just advertising, it’s about creating urban infrastructure that works for everyone

Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve...
Sustainability4 days ago

‘Without circularity, sustainability cannot succeed’

Sivabalan Thangavelu, Director at Miraai Advanced Composites Pvt Ltd Highlights the growing demand for sustainable materials in outdoor advertising, such...
Sustainability3 weeks ago

Ocean Outdoor launches Drops in the Ocean programme to boost environmental campaigns

Drops in the Ocean initiative offers charities access to premium digital advertising to amplify campaigns tackling climate and sustainability challenges.
Sustainability3 months ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
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