Planning Strategies1 week ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 

Planning Strategies2 weeks ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office

Planning Strategies4 weeks ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.

Planning Strategies1 month ago

The Advertising Club announces the managing committee for the current fiscal of 2024-25

Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...

Planning Strategies1 month ago

Unilever concludes global media mandate review with agency shifts across markets

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....

Brand Insights6 days ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...

Brand Insights6 days ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive...

Brand Insights1 week ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.

Brand Insights1 week ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...

Brand Insights1 week ago

Footprints nationwide: Shawn Chandy, CMO on Paragon’s OOH Journey

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.

Audience Data & Measurement3 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...

Audience Data & Measurement4 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...

Audience Data & Measurement4 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...

Audience Data & Measurement5 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...

Audience Data & Measurement5 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...

Sustainability2 months ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens

Sustainability2 months ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change

Sustainability2 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...

Sustainability2 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.

Sustainability2 months ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...