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Magazine

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands

DDX Asia2 hours ago

Sunrise LED to showcase advanced display solutions at DDX Asia 2025

Latest

Showcase / Campaigns2 hours ago

Hettich taps airport advertising for global positioning

Events / DDX Asia1 day ago

Infonics Technologies to showcase cutting-edge LED display solutions at DDX Asia 2025

OOH Industry / Industry News1 day ago

The World Out of Home Organization expands with 14 new global members

Brands & Markets / Brand Insights1 day ago

Footprints nationwide: Shawn Chandy, CMO on Paragon’s OOH Journey

OOH Industry / Contracts & Investments6 days ago

Carvertise and StreetMetrics form global partnership

Showcase / Campaigns6 days ago

Ballyhoo Media secures exclusive advertising contract with the Staten Island Ferries & Ferry Terminals

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OUTDOOR ASIA
October 2024

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OOH Industry

Company News1 week ago

The Brand Sigma celebrates its 4th anniversary with new strategy launch

To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India...

Company News2 weeks ago

Four new starters join the National Team at roadside advertising specialist 75Media

Ad Policies & Regulations2 weeks ago

HC’s new directive to BBMP raises questions

Industry News2 weeks ago

Nexus Hyderabad Mall and Khushi Advertising partner to unveil India’s first Twin Stacked Anamorphic Cuboids

Industry News3 weeks ago

Nexus Hyderabad Mall and Platinum Outdoor join forces for the first-ever food court naming partnership with Continental Coffee

Contracts & Investments3 weeks ago

Wrap2Earn secures exclusive advertising rights for Cityflo buses

More OOH Industry

Showcase

Campaigns6 days ago

“Diwali ka Ladoo, Halloween ka Kadoo” – Flipkart Minutes’ quick-shift campaign by DDB Mudra

Flipkart Minutes delivers festive essentials in 10 minutes with an innovative outdoor ad that transforms from Diwali by day to...

Campaigns1 week ago

McDonald’s makes a ‘Shordaar’ impact with bold new McCrispy OOH campaign across Mumbai

Campaigns1 week ago

Platinum Outdoor successfully executes an OOH campaign for Being Human clothing

Campaigns2 weeks ago

Tirupati Edible oils spreads a healthy festival message with long-term digital billboard branding

Campaigns2 weeks ago

MOMS executes a high impact OOH Campaign for Polycab

Creative Concepts2 weeks ago

Tesco ditches its logo in bold new outdoor campaign

More Showcase

Digital OOH

Digital Display2 weeks ago

Top creative agencies compete for Ocean’s inaugural Grand Prix Award in Digital Out-of-Home Advertising

Europe’s finest DOOH concepts come together, with eleven award-winning agencies vying for a chance to showcase on six iconic screens...

Digital Display2 weeks ago

Devangi Outdoor Advertising launches twin DOOH billboards at Chembur flyover

Campaigns2 weeks ago

NIC Ice Cream brings 3D anamorphic campaign to Kolkata’s Durga Puja

Digital Display2 weeks ago

Ocean Outdoor adds Carnaby screen to its premium London portfolio

Digital Display3 weeks ago

Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays

Digital Display3 weeks ago

Devangi Outdoor Advertising installs two new gigantic digital billboards at Ghatkopar – Helium & Helios

More Digital OOH

Planning & Buying

Planning Strategies1 week ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office

Planning Strategies3 weeks ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.

Planning Strategies1 month ago

The Advertising Club announces the managing committee for the current fiscal of 2024-25

Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...

Planning Strategies1 month ago

Unilever concludes global media mandate review with agency shifts across markets

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....

Planning Strategies1 month ago

Hero Cycles appoints Efficacy Worldwide as Agency of Record

Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...

More Planning & Buying

Brand Insights

Brand Insights1 month ago

Unlike digital or print, OOH gives you a unique one-to-one interaction

As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing...

Brand Insights1 month ago

Havells India: Amplifying consumer engagement during festivals

With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement...

Brand Insights2 months ago

“It’s no more about just having a property and asking, ‘Will you advertise here?’ “

Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic...

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance

Brand Insights2 months ago

Muthoot Finance sees great value in transit media branding

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts

Brand Insights5 months ago

Federal Bank recreates its sonic identity for this World Music Day

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...

More Brand Insights

Metrics

Audience Data & Measurement3 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...

Audience Data & Measurement4 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...

Audience Data & Measurement4 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...

Audience Data & Measurement5 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...

Audience Data & Measurement5 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...

More Metrics

Markets in Focus

Brands & Markets 4 months ago

Pune OOH wears a busy look about it

Brands & Markets 4 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

Markets in Focus7 months ago

‘Gujarat beeps louder on the radar of national brands’

Shailender Luthra, Executive Director, Brite Neon Signs

Brands & Markets7 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’

Markets in Focus7 months ago

‘National campaigns invariably cover Gujarat markets’

Markets in Focus7 months ago

‘Growing consumer base, buying power bolster OOH’

More Markets in Focus

New Trends

Sustainability1 month ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens

Sustainability1 month ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change

Digital billboard on an overpass displaying the "Campaign for National Parks"

Sustainability2 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...

Sustainability2 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.

Sustainability2 months ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...

More New Trends

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