The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
DOOH highlights will be shown in 13 cities
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to...
India among the most dynamic ad markets this year
The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...
Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth,...
Salman will appear in their upcoming marketing campaigns
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’...
The actor will be the face of the brand’s entire marketing and promotion campaign
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
Kate Whitehead, Marketing Manager, Mamela Media, South Africa shines the light on the OOH firm’s sustainability practices
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath
Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support...
Key takeaways from a session on sustainability at the WOO Africa Forum
The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down...