Wednesday, July 17, 2024

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Viewpoints

‘Measurement should be the top priority for next 5 years’
‘Measurement should be the top priority for next 5 years’

Abhijit Sengupta
CEO & MD, OAP India Agency

September 02, 2017

‘Unified data key to effective OOH planning’
‘Unified data key to effective OOH planning’

Jim Liu
Executive Director, China Outdoor Data Corporation (CODC)

August 31, 2017

‘OOH is more creatively impactful, more contextually relevant’
‘OOH is more creatively impactful, more contextually relevant’

Nancy Fletcher
President & CEO, Outdoor Advertising Association of America (OAAA)

August 28, 2017

"We are looking at a minimum of 10-15% share of total OOH revenue pie"
"We are looking at a minimum of 10-15% share of total OOH revenue pie"

Ranjan Thakur
Executive Director , Indian Railways

November 23, 2016

"Domain expertise can make outdoor do wonders"
"Domain expertise can make outdoor do wonders"

Yogesh B Dutta
CMO , CP Plus

November 23, 2016

"Moving, interactive hoardings can spur more innovations"

Puneet Anand
, Hyundai Motor India

November 22, 2016

Imagine, Innovate & Grow
Imagine, Innovate & Grow

Arghya Chakravarty
CEO Times OOH , Times OOH

September 06, 2016

Built to Grow
Built to Grow

Pratap Bose
, The Social Street

June 29, 2016

Professionalism must take centre stage
Professionalism must take centre stage

Noomi Mehta
, IOAA

June 23, 2016

"Airports offer us high footfalls and niche clientele both"
"Airports offer us high footfalls and niche clientele both"

Lakshmi Goyal
Head Brand & Marketing , Standard Chartered

June 22, 2016

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