Viewpoints
Time to enhance Hyperlocal DOOH strategies with programmatic technology
Gulab Patil
Founder & CEO, Lemma
July 14, 2020
‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’
Dipankar Sanyal
CEO, Platinum Outdoors
July 01, 2020
‘Conventional OOH strategy will be helpful to reach masses’
Abhinav Iyer,
General Manager – Marketing & Strategy, The Muthoot Group
June 30, 2020
“Serious players with patience & passion will emerge out of this situation”
Pramod Bhandula
Executive Chairman, JCDecaux Advertising India
June 23, 2020
OOH will be evaluated in terms of spends & visibility
Rakesh Sharma
Dy. General Manager and Head – Marketing & Branding, Bank of Baroda
June 19, 2020
‘Branded masks will be like walking billboards’
Smarth Bansal
DGM Product & Brand, ColorJet
June 11, 2020
‘Best time for brands to invest in the OOH medium’
Haresh Nayak
President , Posterscope APAC
June 08, 2020
Embrace your inner underdog!
Lee Rafkin
Branding, Marketing, and Communications Consultant
June 03, 2020
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