Viewpoints
OOH (Out of Home) media in Advertising: Feast or Famine
Noomi Mehta
Chairman, Selvel One Group
June 07, 2021
‘Marketers need to stitch the missing link between data and business value’
Lloyd Mathias
Angel Investor & Business Strategist
June 02, 2021
‘We do see a spring awakening for the industry’
Barry Frey
President & CEO, Digital Place-based Advertising Association (DPAA)
April 19, 2021
‘We independently verify campaign facts, at scale’
Joe Copley
Chief Revenue Officer, Seedooh
April 13, 2021
‘Tech-tonic shifts altering Indian OOH terrain’
Rachana Lokhande
OOH Business Strategist
April 05, 2021
‘Redeveloped stations will function as City Centre Rail Malls’
Sanjeev Kumar Lohia
MD & CEO, Indian Railway Stations Development Corporation (IRSDC)
March 26, 2021
‘Quantification of OOH impact needed’
Aishwarya Pratap Singh
Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd
March 18, 2021
‘OOH provides stronger ROI virtually’
Amit Dhanuka
Executive Vice President - Lionsgate
February 16, 2021
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