Viewpoints
‘Common industry currency is an absolute essential’
Karthi Marshan
President & Chief Marketing Officer, Kotak Mahindra Group
October 11, 2021
‘Pricing , measurement, maintenance & technology key to higher spends on OOH’
Vaishali Sharma
Marketing Head - SONY SAB
October 07, 2021
‘We need to back our OOH approach with technology’
Y S Guleria
Director, Sales & Marketing, Honda Motorcycle & Scooter India
October 05, 2021
‘DOOH is the new conversation starter for OOH’
Gautam Bhirani
MD, Eyetalk Media Ventures
October 01, 2021
‘pDOOH opens up a world of contextual, data-driven advertising’
Aman Nanda
hief Strategy Officer, Times Innovative Media
September 28, 2021
‘There has to be an industry acceptable syndicated measurement system’
Jaikishin Chhaproo
Head – Media & PR, ITC Limited (PCPBD)
September 27, 2021
Experiential marketing: The right choice to sell fintech in rural markets
Rajesh Radhakrishnan
Chief Marketing Officer, Vritti Solutions
September 15, 2021
‘Measurement & rate card are two engines for industry growth’
Pramod Bhandula
Chairman, JCDecaux India & Vice Chairman, IOAA
August 23, 2021
‘We’ve to give clients what they want’
Noomi Mehta
Indian Outdoor Advertising Association, IOAA, DOOH
August 09, 2021
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