Viewpoints
‘Design specific to local conditions, foundation analysis, regular audit & maintenance must for hoarding stability’
Prashantkumar A Jaiswal
Director, CivilTech India, Nashik
July 01, 2024
Experiential advertising is the future
Saibal Gupta
Managing Partner & CEO, Xperia Group
May 31, 2024
Centralised planning vital for rural marketing strategies
Rajesh Radhakrishnan
Co-Founder & CMO, Vritti Solutions
May 22, 2024
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‘Creativity extends beyond just innovations, creativity is a mindset.’
Roshan Rawat
General Manager & Creative Head, Times OOH
May 20, 2024
‘Rural marketing needs a sustainable, scalable model’
Sandip Bansal
Rural Marketing Expert
May 16, 2024
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
Rahul Mago
Creative Head, Coral Media
May 03, 2024
‘A more liberal ad regime need of the hour for Delhi OOH’
Shailender Luthra
Executive Director, Brite Neon
April 22, 2024
‘Gujarat beeps louder on the radar of national brands’
Amarjeet Singh Hudda
COO, Laqshya Media
April 22, 2024
‘National campaigns invariably cover Gujarat markets’
Abhijit Sengupta
CEO of OAP Mediatech
April 19, 2024
‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’
Amit Kapoor
CEO, US Advertising
April 18, 2024
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