Planning & Buying3 months ago

It’s Spotlight takes over digital screens at CP.67 mall, Mohali

It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL

Planning Strategies4 months ago

Madison Media wins Media AOR of Nexus Select Malls

The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and...

Planning Strategies4 months ago

Madison Media Infinity wins Media AOR of Samsonite India

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and...

Planning Strategies6 months ago

OMD India bags the integrated media mandate of HDFC Life

The agency will be responsible for handling the media strategy for HDFC Life.

Planning Strategies8 months ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...

Brand Insights3 days ago

Inside Nexus Malls with Nishank Joshi: A glimpse into the future of Mall Media

In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...

Brand Insights4 days ago

Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...

Brand Insights3 months ago

Shekhar Narayanaswami charts 20-year evolution of India’s vibrant OOH landscape

In an exclusive video interview with Media4Growth, Shekhar Narayanaswami, CEO, Times OOH offers a compelling perspective on the dynamic evolution...

Brand Insights4 months ago

Alok Jalan’s insights on DOOH industry growth

He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now...

Brand Insights4 months ago

Women’s month insights: Geetanjali Sachwani on leadership, growth, and breaking barriers

Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women...

Audience Data & Measurement4 months ago

COMMB partners with Adease to deliver exclusive AI measurements

Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.

Audience Data & Measurement8 months ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%

Audience Data & Measurement12 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...

Audience Data & Measurement1 year ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...

Audience Data & Measurement1 year ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...

Sustainability2 months ago

The greening of Out-of-Home: A World Environment Day reflection

The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and...

Sustainability2 months ago

World Environment Day: Kochi turns plastic into Ad benches

This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.

Sustainability3 months ago

Moving Walls partners with Cedara to drive sustainable advertising

This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space

Sustainability3 months ago

Ocean Outdoor UK partners with Earth Day for 55th anniversary spotlight

Messages will appear throughout the day in eight cities, supporting Earth Day’s 2025 positive action campaign to unite behind renewable...

Sustainability4 months ago

Ocean Outdoor UK announces results of contribution-based sustainability initiative

Pinwheel platform allows agency partners to directly fund vetted environmental programmes