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OOH Adtech4 hours ago

Vistar Media launches Programmatic Guaranteed

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during high-demand periods.
Creative Concepts4 hours ago

“Anything’s a Kebab”: Waitrose’s playful OOH campaign takes to the streets

Latest

DOOH / OOH Adtech5 hours ago

The future of programmatic: 2025 research by WARC
OOH Industry / Company News1 day ago

Redington India and HP India inaugurate Graphics Experience Center in Mumbai
Showcase / Creative Concepts1 day ago

ASA Advertising launches Chhattisgarh’s largest DOOH network.
Showcase / Creative Concepts1 day ago

Kalyan Jewellers and Swiggy Instamart’s Raksha Bandhan OOH campaign.
Showcase / Campaigns2 days ago

Asus partners with Raj Shamani for new OOH campaign
Showcase / Campaigns2 days ago

WhatsApp’s new OOH campaign reassures users about their privacy
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OOH Industry

Tenders3 days ago

AD Media OOH secures exclusive rights for promotional displays on Mumbai’s rail network

The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights encompass...
Contracts & Investments1 week ago

Khushi Advertising bags exclusive advertising rights for Aparna Neo Mall, Hyderabad
Industry News1 week ago

Digital OOH strong as UK ad spend rises in Q1
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Contracts & Investments1 week ago

CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab
Company News1 week ago

BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
Industry News2 weeks ago

New OAAA study reveals OOH drives travel destination decisions
More OOH Industry
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OAC/OAA 2025

OAC2 weeks ago

‘OOH needs to show who and what it can be!’

In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...
OAC2 weeks ago

Audience, accountability & agility: OAC panel decodes the missing factors in OOH
OAC2 weeks ago

Industry leaders explore the path to take OOH beyond commoditization
OAC2 weeks ago

Building a case for measurable, interactive & impactful OOH
OAC2 weeks ago

Pidilite’s Apurva Parekh unravels the power of ‘Jod’ in OOH media
OAC2 weeks ago

Brand marketers discuss the future of OOH in an AI-led environment at OAC 2025
OAC2 weeks ago

Make AI the enabler, but don’t let it take away the soul of storytelling
OAC3 weeks ago

Bakulesh Mehta of Chitra (B) Publicity & Ashok Soni of Purnima Advertising felicitated at OAC 2025
OAC3 weeks ago

Sean Cheyney of Vistar Media shares the checklist for smart retail media strategy at OAC 2025
More OAC/OAA 2025

Showcase

Campaigns2 days ago

“Shot on iPhone, drawn on iPad” -Apple’s new OOH campaign

The campaign features billboards that seamlessly combine two of the company's most iconic devices.
Campaigns3 days ago

Same bond, same sweetness- Cadbury’s OOH campaign is back for Rakhi
Creative Concepts4 days ago

Prozone makes waves with sinking Billboard in Mumbai
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Creative Concepts4 days ago

IGP unleashes Giant 5-Foot Bags across Mumbai ahead of Raksha Bandhan
Innovative Use1 week ago

Rare Beauty launches scratch-and-sniff billboards for new fragrance
Campaigns1 week ago

Digital displays turn Mumbai’s streets into a Wimbledon narrative
More Showcase
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Digital OOH

Digital Network3 days ago

JCDecaux India partners with VIOOH to unlock programmatic DOOH at Bengaluru airport

This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
Campaigns1 week ago

Born Free calls for an end to the captivity of great apes in DOOH campaign
Digital Display2 weeks ago

LOGIC’s ‘Estilo 2.0’- the 138 inch all-in-one display solution
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Digital Network4 weeks ago

3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
Campaigns2 months ago

Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Digital Network2 months ago

Koddi and DEEL Media join hands to streamline DOOH buying across screens
More Digital OOH
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Planning & Buying

Planning & Buying3 months ago

It’s Spotlight takes over digital screens at CP.67 mall, Mohali

It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL
Planning Strategies5 months ago

Madison Media wins Media AOR of Nexus Select Malls

The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and...
Planning Strategies5 months ago

Madison Media Infinity wins Media AOR of Samsonite India

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and...
Planning Strategies7 months ago

OMD India bags the integrated media mandate of HDFC Life

The agency will be responsible for handling the media strategy for HDFC Life.
Planning Strategies9 months ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
More Planning & Buying

Brand Insights

Brand Insights1 week ago

Inside Nexus Malls with Nishank Joshi: A glimpse into the future of Mall Media

In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Brand Insights2 weeks ago

Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Brand Insights3 months ago

Shekhar Narayanaswami charts 20-year evolution of India’s vibrant OOH landscape

In an exclusive video interview with Media4Growth, Shekhar Narayanaswami, CEO, Times OOH offers a compelling perspective on the dynamic evolution...
Brand Insights4 months ago

Alok Jalan’s insights on DOOH industry growth

He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now...
Brand Insights4 months ago

Women’s month insights: Geetanjali Sachwani on leadership, growth, and breaking barriers

Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women...
More Brand Insights

Metrics

Audience Data & Measurement4 months ago

COMMB partners with Adease to deliver exclusive AI measurements

Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
Audience Data & Measurement8 months ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement12 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement1 year ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement1 year ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
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Markets in Focus

Brands & Markets 1 year ago

Pune OOH wears a busy look about it
Brands & Markets 1 year ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus1 year ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets1 year ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus1 year ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus1 year ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability2 months ago

The greening of Out-of-Home: A World Environment Day reflection

The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and...
Sustainability2 months ago

World Environment Day: Kochi turns plastic into Ad benches

This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.
Sustainability4 months ago

Moving Walls partners with Cedara to drive sustainable advertising

This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
Sustainability4 months ago

Ocean Outdoor UK partners with Earth Day for 55th anniversary spotlight

Messages will appear throughout the day in eight cities, supporting Earth Day’s 2025 positive action campaign to unite behind renewable...
Sustainability4 months ago

Ocean Outdoor UK announces results of contribution-based sustainability initiative

Pinwheel platform allows agency partners to directly fund vetted environmental programmes
More New Trends
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