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Campaigns4 hours ago

Uniqlo launches OOH campaign for their first store in South India

The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and first in South India
Insights5 hours ago

Dino Burbidge unpacks the secret sauce of great OOH creative

Latest

OOH Industry / Contracts & Investments1 day ago

Signpost India bags 9-Year contract for Bengaluru Metro
Showcase / Creative Concepts1 day ago

JD Sports installs huge Adidas shoe at The Trafford Centre
Showcase / Campaigns1 day ago

Zepto, Shaadi.com & Bold Care team up for witty OOH campaign
OOH Industry / Insights1 day ago

From billboards to landmarks: Aman Nanda on the future of transit OOH
Showcase / Campaigns4 days ago

Nykaa’s new OOH campaign is all about staying ahead of the curve
OOH Industry / Insights4 days ago

The winning formula: How DOOH is empowering small businesses
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OOH Industry

Insights5 days ago

Dipankar Sanyal on the need for iconic OOH destinations in India

Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Contracts & Investments6 days ago

Bangur Nagar Metro station renamed as ‘Arkade Bangur Nagar’
Industry News6 days ago

From Ads to aesthetics: OOH’s role in shaping urban life
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Industry News6 days ago

IOAA urges Finance Minister to cut GST on Outdoor Ads from 18% to 5%
Ad Policies & Regulations1 week ago

Monopoly fears rise as BBMP pushes new Outdoor Ad policy
Contracts & Investments2 weeks ago

Rapport, Vistar partner with UniLED for verification of all U.S. pDOOH campaigns
More OOH Industry
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OAC/OAA 2025

OAC1 month ago

‘OOH needs to show who and what it can be!’

In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...
OAC1 month ago

Audience, accountability & agility: OAC panel decodes the missing factors in OOH
OAC1 month ago

Industry leaders explore the path to take OOH beyond commoditization
OAC1 month ago

Building a case for measurable, interactive & impactful OOH
OAC1 month ago

Pidilite’s Apurva Parekh unravels the power of ‘Jod’ in OOH media
OAC1 month ago

Brand marketers discuss the future of OOH in an AI-led environment at OAC 2025
OAC1 month ago

Make AI the enabler, but don’t let it take away the soul of storytelling
OAC1 month ago

Bakulesh Mehta of Chitra (B) Publicity & Ashok Soni of Purnima Advertising felicitated at OAC 2025
OAC1 month ago

Sean Cheyney of Vistar Media shares the checklist for smart retail media strategy at OAC 2025
More OAC/OAA 2025

Showcase

Campaigns5 days ago

Irth hangs a giant handbag off Mumbai’s first 3D billboard

The campaign is executed by Platinum Outdoor
Campaigns1 week ago

Toppers shine in Allen Online’s OOH Campaign
Campaigns1 week ago

Roff takes humor route with ‘Naak kat gayi’ OOH campaign
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Creative Concepts1 week ago

Adidas Originals launches Panda-themed OOH installations in China
Creative Concepts1 week ago

Renault unveils iconic art installation at Delhi International Airport
Creative Concepts2 weeks ago

HUL Vim’s creative salute to Navi Mumbai
More Showcase
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Digital OOH

Campaigns4 days ago

Disney+ brings characters to life on London tube escalators

From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
OOH Adtech6 days ago

Lemma hits global milestone with 3.5 million DOOH screens
OOH Adtech3 weeks ago

Vistar Media launches Programmatic Guaranteed
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OOH Adtech3 weeks ago

The future of programmatic 2025: Research by WARC
Digital Network3 weeks ago

JCDecaux India partners with VIOOH to unlock programmatic DOOH at Bengaluru airport
Campaigns4 weeks ago

Born Free calls for an end to the captivity of great apes in DOOH campaign
More Digital OOH
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Planning & Buying

Planning & Buying4 months ago

It’s Spotlight takes over digital screens at CP.67 mall, Mohali

It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL
Planning Strategies5 months ago

Madison Media wins Media AOR of Nexus Select Malls

The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and...
Planning Strategies5 months ago

Madison Media Infinity wins Media AOR of Samsonite India

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and...
Planning Strategies7 months ago

OMD India bags the integrated media mandate of HDFC Life

The agency will be responsible for handling the media strategy for HDFC Life.
Planning Strategies9 months ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
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Brand Insights

Brand Insights4 weeks ago

Inside Nexus Malls with Nishank Joshi: A glimpse into the future of Mall Media

In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Brand Insights4 weeks ago

Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Brand Insights5 months ago

Women’s month insights: Geetanjali Sachwani on leadership, growth, and breaking barriers

Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women...
Brand Insights5 months ago

Rachana Lokhande on leading with integrity and breaking gender barriers

Rachana Lokhande, founder of Glocal Bridge, shares how her upbringing shaped her perspective, empowering her to lead with equality, integrity,...
Brand Insights5 months ago

Amanda Dorenberg on resilience, leadership, and staying true to yourself

As part of Media4Growth’s Women’s Month series, we bring you insights from Amanda Dorenberg, CEO of Artshouse Media Group, a...
More Brand Insights

Metrics

Audience Data & Measurement5 months ago

COMMB partners with Adease to deliver exclusive AI measurements

Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
Audience Data & Measurement9 months ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement1 year ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement1 year ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement1 year ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
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Markets in Focus

Brands & Markets 1 year ago

Pune OOH wears a busy look about it
Brands & Markets 1 year ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus1 year ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets1 year ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus1 year ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus1 year ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability2 weeks ago

WOO and Ad Net Zero partner to refine OOH sustainability framework

Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major...
Sustainability3 months ago

The greening of Out-of-Home: A World Environment Day reflection

The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and...
Sustainability3 months ago

World Environment Day: Kochi turns plastic into Ad benches

This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.
Sustainability4 months ago

Moving Walls partners with Cedara to drive sustainable advertising

This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
Sustainability4 months ago

Ocean Outdoor UK partners with Earth Day for 55th anniversary spotlight

Messages will appear throughout the day in eight cities, supporting Earth Day’s 2025 positive action campaign to unite behind renewable...
More New Trends
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