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Insights7 hours ago

“Personalisation is the key to relevance”

Ashish Limaye, CEO, Craving Digital highlights how technology is revolutionizing brand storytelling by enabling agility, personalization, and immersive experiences.
Company News7 hours ago

Xtreme Media and Gallus Technologies open experience centre in Chandigarh

Latest

Events / International Events8 hours ago

WOO opens registration for Mexico City Annual World Congress 2025
Showcase / Campaigns1 day ago

UNIQLO warms up Delhi metro with HEATTECH branding
DOOH / OOH Adtech1 day ago

“Every campaign is an opportunity for the AI to learn and become smarter”
Talent / People1 day ago

Imtiyaz Vilatra elevated to CEO of Posterscope India 
OOH Industry / Industry News4 days ago

The future of Indian OOH: Transit media driving the next big wave
DOOH / Digital Display4 days ago

Brittany Ferries leads digitalization at sea with DENEVA on its ships
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OOH Industry

Insights1 week ago

Noomi Mehta on navigating the ‘P’ factor in the OOH industry

Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Ad Policies & Regulations1 week ago

BBMP submits draft of Advertisement Bylaws 2024 to HC for approval
Contracts & Investments2 weeks ago

Crayons Advertising wins Outdoor rights for Mahakumbh 2025
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Company News2 weeks ago

Infonics Technologies open their second manufacturing and office unit
Company News3 weeks ago

Khushi Advertising unveils D3X: Revolutionizing DOOH with Cutting-Edge Innovation
Contracts & Investments3 weeks ago

World Rugby partners with Ocean Outdoor UK to bring Women’s Rugby World Cup 2025
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Showcase

Campaigns5 days ago

Zepto and Shaadi.com’s leaders turn banter into buzz

Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story...
Campaigns6 days ago

MicroMitti launches “Sky High Investments” campaign at Indore Airport
Creative Concepts6 days ago

The pink Defender: Kumari Jewels’ bold move on wheels
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Campaigns1 week ago

Milton launches ‘Open your casserole with just one touch’ campaign
Campaigns2 weeks ago

‘I Want To Talk’ movie’s OOH campaign with iconic blabberhead installation in Mumbai
Campaigns2 weeks ago

Nykaa’s Pink Friday Sale campaign sparkles in Delhi and Mumbai
More Showcase
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Digital OOH

OOH Adtech6 days ago

Perion launches Anyplace TV, expanding CTV with programmatic DOOH

New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory
Digital Network1 week ago

Chennai’s first curved immersive digital display launched at Nexus Vijaya Mall
OOH Adtech2 weeks ago

Transforming spaces: Vineet Mahajan’s guide to choosing the perfect LED display
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OOH Adtech2 weeks ago

“DOOH Media buying in India is still based on direct negotiations and personal relationships”
Digital Network3 weeks ago

Tiger Party’s successful landmark LED installation in Taiwan
Digital Network3 weeks ago

WOW unveils ‘The Gateway’, a convex screen in Inglewood
More Digital OOH
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Planning & Buying

Planning Strategies1 week ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies2 weeks ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies4 weeks ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies1 month ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies2 months ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
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Brand Insights

Brand Insights2 weeks ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
Brand Insights4 weeks ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights4 weeks ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to...
Brand Insights4 weeks ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Brand Insights4 weeks ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...
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Metrics

Audience Data & Measurement4 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement5 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement5 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement6 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Audience Data & Measurement6 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
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Markets in Focus

Brands & Markets 5 months ago

Pune OOH wears a busy look about it
Brands & Markets 5 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus8 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets8 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus8 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus8 months ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability5 days ago

Ocean Outdoor launches Drops in the Ocean programme to boost environmental campaigns

Drops in the Ocean initiative offers charities access to premium digital advertising to amplify campaigns tackling climate and sustainability challenges.
Sustainability2 months ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Sustainability2 months ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change
Digital billboard on an overpass displaying the "Campaign for National Parks" Digital billboard on an overpass displaying the "Campaign for National Parks"
Sustainability3 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...
Sustainability3 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
More New Trends
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