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Campaigns3 minutes ago

Redmi unveils bold multi-platform campaign for Note 14

The campaign is executed by MOMS Outdoor
Tenders3 hours ago

CBC invites tenders for rent-free hoardings in Delhi

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Events2 days ago

Bhavin Kothari, CIO of ace turtle, to address DDX Asia Business Conference
Showcase / Creative Concepts2 days ago

Skechers launches 3D cricket shoe Bus Shelters in Mumbai
New Trends / Sustainability2 days ago

Status of sustainable printing in the OOH Industry: Challenges and pathways forward
Showcase / Campaigns2 days ago

Netflix India goes full green light on OOH with Squid Game season 2
Events / DDX Asia3 days ago

DDX Asia Business Conference 2025 to be held in Mumbai on Feb 20-21, 2025
OOH Industry / Contracts & Investments3 days ago

Ghatkopar Metro Station renamed to HDFC Sky Ghatkopar
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OOH Industry

Tenders6 days ago

Sri Garima Publicity secures Ad rights at key railway stations for Kumbh Mela 2025

They have secured advertising rights for six prominent railway stations near Prayagraj in preparation for the upcoming Kumbh Mela, scheduled...
Insights1 week ago

Inside Bare Bones Collectives’ approach to creative and witty campaigns
Tenders2 weeks ago

Proactive In & Out Advertising secures rights for 865 bus shelters & 10 bus stands in Pune city
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Contracts & Investments2 weeks ago

OOH Industry leaders share their views on the Omnicom-IPG merger
Insights3 weeks ago

“Personalisation is the key to relevance”
Company News3 weeks ago

Xtreme Media and Gallus Technologies open experience centre in Chandigarh
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Showcase

Campaigns1 week ago

Hafele launches innovative anamorphic billboard featuring Sachin Tendulkar

The campaign enhances consumer engagement, presenting Hafele’s home and lifestyle products as a must-have
Campaigns1 week ago

Aditya Birla Sun Life Mutual Funds’ customer centric OOH Campaign
Campaigns1 week ago

Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore
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Campaigns1 week ago

Tata Capital’s ‘Mitaye Faasle’ OOH campaign
Campaigns2 weeks ago

Amazon Prime Video delivers a witty OOH blockbuster
Campaigns2 weeks ago

Milton launches ProCook range with captivating campaign
More Showcase
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Digital OOH

OOH Adtech1 week ago

Revolutionising campaign management: Praphul Misra on the future of Digital Signage

Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
OOH Adtech2 weeks ago

“Our strength lies in innovation and scale”
OOH Adtech2 weeks ago

Navigating the LED display market: Expert tips for quality and efficiency
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Campaigns2 weeks ago

Coca-Cola presents virtual snow globes in immersive AI DOOH experience
OOH Adtech2 weeks ago

“From P10 to P6, and now to P4, we’ve come a long way”
Digital Display3 weeks ago

Maharashtra’s largest cuboid Anamorphic Screen at Nexus Seawoods
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Planning & Buying

Planning Strategies4 weeks ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies1 month ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies2 months ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies2 months ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies2 months ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
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Brand Insights

Brand Insights2 weeks ago

‘We’ll definitely have 5 more by next year’: Nishank Joshi on Nexus’ future plans

From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is...
Brand Insights1 month ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
Brand Insights2 months ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights2 months ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to...
Brand Insights2 months ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
More Brand Insights

Metrics

Audience Data & Measurement2 weeks ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement5 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement5 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement6 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement7 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
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Markets in Focus

Brands & Markets 6 months ago

Pune OOH wears a busy look about it
Brands & Markets 6 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus8 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets8 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus8 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus8 months ago

‘Growing consumer base, buying power bolster OOH’
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New Trends

Sustainability3 days ago

Green Advertising: Insights on Sustainability in Out-of-Home Campaigns

Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home...
Sustainability6 days ago

Sustainability in OOH advertising: challenges and opportunities

Amit Pal, COO of Arvind Advanced Materials, highlights the growing demand for sustainable materials in OOH advertising, particularly fabric-based options...
Sustainability7 days ago

“Stricter regulations needed for sustainable printing”

Naresh Kumar Dasari, Managing Director of MacroMedia Digital Imaging Pvt Ltd, highlights the urgent need for government mandates and increased...
Sustainability1 week ago

Ecosigns launches revolutionary recyclable material for printing and sustainability

Ecosigns launches an innovative, eco-friendly material compatible with all major printing technologies, designed to achieve zero waste through genuine recyclability.
Sustainability1 week ago

Sustainability in OOH: Balancing cost, impact, and biodegradability

Sam Patel, MD & CEO of Arrow Digital Pvt Ltd, highlights the challenges of achieving sustainability in the out-of-home (OOH)...
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