EFI: Riding high on innovation

In Viewpoints By M4G Bureau - March 19, 2014

EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .

Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.

Sony MAX plays around Badttameezi!

In OOH News By Bhawana Anand - January 17, 2014

Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .

Sony Max 's ticket to'Bada' visibility

In OOH News By Nabamita Chatterjee - December 04, 2013

Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.

Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Outdoor Media Integrated is now Laqshya Solutions

In OOH News By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

Reliance's illuminating presence in MP

In Campaigns By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Tri-Vision Billboard enters Guwahati with Vodafone

In OOH News By Nabamita Chatterjee - September 25, 2013

Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.