Kinetic WW India launches Aureus & Aviator

In OOH News By M4G Bureau - April 21, 2017

Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator

UK start-up firm Lightvert's Echo System to revolutionise ad displays

In Digital OOH By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

Voodooh creates a bigger picture for DOOH in UK

In Digital OOH By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

SC Rail invites bids for ad displays on 10 rakes

In OOH News By VJ Media Bureau - October 28, 2016

The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years

NR invites bids for toilet complexes on BOT basis in lieu of commercial rights

In OOH News By VJ Media Bureau - October 18, 2016

The high quality toilets shall be constructed by firms at their own costs and shall be operated and maintained by them on Pay and Use basis, with provision for value added services and rights for commercial advertisement through glow signboards, etc.

Salem Division, Southern Railway invites bid for ad display at 6 stations

In OOH News By VJ Media Bureau - October 04, 2016

The six stations are: Coimbatore, Tiruppur, Erode, Karur, Salem Town and Salem

It's Time for outdoor advertising in India to evolve: Emraan Kureshi

In OOH News By VJ Media Bureau - June 18, 2016

Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

Skechers stands out through OOH

In OOH News By Satarupa Chakraborty - March 24, 2016

American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.

A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.