Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’

In OOH News By M4G Bureau - August 01, 2023

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

75Media adds new headline site in Birmingham

In OOH News By M4G Bureau - July 20, 2023

Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 20, 2023

Shashank Srivastava will be sharing this perspectives on ‘How OOH can take a brand campaign many a mile’

UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

In OOH News By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone

In Digital OOH By M4G Bureau - July 03, 2023

Selected tennis highlights will be shown in 13 UK cities

Netflix promotes latest season of ‘Black Mirror’ using viewer images

In Campaigns By M4G Bureau - June 29, 2023

The streaming behemoth let users submit their own images to a website which were then used for the campaign.