Japan’s Eneos goes OOH to grab market share in India

In Campaigns By M4G Bureau - April 15, 2021

The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.

OOH to grow bigger in tier II-III, says FICCI- EY report

In Research By M4G Bureau - March 30, 2021

The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.

DMRC invites bids for station co-branding, other ad rights

In OOH News By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

Noida Metro issues two advertising tenders

In OOH News By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

Kochi Metro salutes women staff with ramp walk in train

In Campaigns By M4G Bureau - March 10, 2021

Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi Metro Rail Ltd (KMRL).

MMRDA invites bid for branding rights

In OOH News By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations

Paras Dairy hops on to in-cab product sampling activity

In OOH News By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

Southern Railway announces new tenders for exclusive advertising rights

In OOH News By M4G Bureau - February 26, 2021

The tenders are for conventional OOH formats and display publicity on BMI kiosks

Cab advertising back on growth gear

In OOH News By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market