Results For "transit"
289 News Found
DDB Mudra Group announces leadership transition
In OOH News By Satarupa Chakraborty - March 22, 2017
Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)
There's MORE in store for OOH audience measurement
In Digital OOH By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit
Saloni Mustard criss-crosses West Bengal with bus branding
In Campaigns By Satarupa Chakraborty - February 15, 2017
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Berger Paints makes a big splash on transit media
In Campaigns By Satarupa Chakraborty - September 20, 2016
Kinetic India executed the one-month campaign using a mix of Rapid Metro, Metro and Volvo bus media
"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.
Spotlight wins transit media and bus shelters rights in Gujarat
In OOH News By Satarupa Chakraborty - June 03, 2016
Spotlight wins transit media of almost 9000 buses and bus shelters in Ahmedabad and rest of Gujarat.
Sanjay Kapoor of L&T Metro to speak at OAC 2016 on transit media advertising
In OOH News By VJ Media Bureau - May 24, 2016
Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd, has over 29 years of experience in the advertising, retail, industrial products, software services, medical equipment, exhibition, and event sectors
Bandhan Bank turns Kolkata to a blue city for their launch
In Campaigns By Nabamita Chatterjee - September 04, 2015
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:
Prithvi Ads adds 1500 KSRTC buses to their inventory
In OOH News By Preethika Kotian - July 23, 2015
Adding another substantially large force of 1500 to their already existing transit media properties, Prithvi Ads gains rights to one zone of the KSRTC buses.