1st Transit Media Talks Conference in Mumbai on Feb 28

In OOH News By M4G Bureau - January 02, 2019

The 1st Transit Media Talks Conference, to be organised at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will direct focused attention on the big media investment opportunities in the transit segments, viability of transit media investments in the medium- to long-term, and ways to enhance the attractiveness of transit media for brand advertising

Jagran Engage wins media rights over Lucknow Metro Phase 2

In OOH News By M4G Bureau - November 16, 2018

The OOH firm already holds the rights for Phase 1 of the city’s Metro network

ExxonMobil showcases its 150-year brand journey

In Gallery By Bhawana Anand - October 27, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

ExxonMobil showcases its 150-year brand journey

In Campaigns By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

‘Transit media & internet make a strong combination’

In OOH News By Rajiv Raghunath - October 04, 2018

Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising

Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

BBMP approves new ad policy, bans hoardings in city

In OOH News By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

DTC invites bids for bus wrap ad rights & time keeping booths

In OOH News By M4G Bureau - August 14, 2018

The transit authority calls bids for bus wraps and Modern Porta Cabin Time Keeping Booths branding for North & East areas

IKEA leaves everyone spellbound in Hyderabad

In Campaigns By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

‘A lot of R&D went into developing this platform’

In Viewpoints By Rajiv Raghunath - July 02, 2018

Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey