Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

The way forward is transit: Pawan Bansal

In OOH News By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

In OOH Solutions By Bhawana Anand - March 04, 2019

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

Data will drive spends: Shalini Kumar

In OOH News By Bhawana Anand - March 04, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th

Engagement, data & uniformity must for transit growth: Deepak Saluja

In OOH News By Bhawana Anand - March 04, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Transit Media can take on multiple avatars: Santosh Padhi

In OOH News By Bhawana Anand - March 01, 2019

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

Airport advertising most relevant to engage TG: Executive Director (Commercial), AAI

In OOH News By Bhawana Anand - March 01, 2019

K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai

1st Transit Media Talks Conference in Mumbai today

In OOH News By M4G Bureau - February 28, 2019

Focus on how transit media is a powerful vehicle for ‘Influencing an India on the Go’